Best Frase Alternatives (2026)
Short answer: Semrush is the best Frase alternative in our benchmark, scoring 52/70 against Frase's 49/70 - the gap is driven mainly by keyword & competitor data, Frase's weakest scored criterion relative to Semrush.
Last tested 2026-11-09 · same benchmark as the full Best AI SEO Tools ranking
Why people look for Frase alternatives
People look for Frase alternatives when they need keyword and backlink research, longer data history, or a bigger index. Semrush and Ahrefs have far larger data products, and Surfer has a deeper editor and Topical Map. Here is how they compare on the same seven criteria.
Full ranking, Frase included
An all-in-one SEO platform that now tracks AI search visibility and brand sentiment alongside keyword research, rank tracking, and site audits.
- AI Search Visibility Tracking
- 9/10
- Keyword & Competitor Data
- 10/10
- Content Optimization & Drafting
- 7/10
- Site Audits & Technical SEO
- 9/10
- Price to Start
- 5/10
- Free Plan & Trial
- 6/10
- Limits & Pricing Clarity
- 6/10
An SEO toolset built on Ahrefs' own web crawler, with Site Explorer, Keywords Explorer, site audits, and a Brand Radar add-on for AI search visibility.
- AI Search Visibility Tracking
- 8/10
- Keyword & Competitor Data
- 10/10
- Content Optimization & Drafting
- 6/10
- Site Audits & Technical SEO
- 9/10
- Price to Start
- 5/10
- Free Plan & Trial
- 8/10
- Limits & Pricing Clarity
- 5/10
An SEO platform for agencies and in-house teams that bundles rank tracking, audits, research, and AI search trackers at a lower entry price than Semrush.
- AI Search Visibility Tracking
- 8/10
- Keyword & Competitor Data
- 8/10
- Content Optimization & Drafting
- 5/10
- Site Audits & Technical SEO
- 8/10
- Price to Start
- 8/10
- Free Plan & Trial
- 7/10
- Limits & Pricing Clarity
- 6/10
A content workflow tool that audits your site, drafts and publishes articles, and tracks AI visibility across up to five AI engines, with opt-in pay-as-you-go overage.
- AI Search Visibility Tracking
- 7/10
- Keyword & Competitor Data
- 5/10
- Content Optimization & Drafting
- 8/10
- Site Audits & Technical SEO
- 6/10
- Price to Start
- 8/10
- Free Plan & Trial
- 7/10
- Limits & Pricing Clarity
- 8/10
A content-optimization platform (formerly Surfer SEO, now at surfer.ai) that pairs a live content editor with AI answer tracking across five engines.
- AI Search Visibility Tracking
- 8/10
- Keyword & Competitor Data
- 6/10
- Content Optimization & Drafting
- 10/10
- Site Audits & Technical SEO
- 4/10
- Price to Start
- 7/10
- Free Plan & Trial
- 5/10
- Limits & Pricing Clarity
- 6/10
A low-cost content-optimization platform with competitor analysis, an AI writing assistant, and AI visibility monitoring for questions across Google, AI Overviews, ChatGPT, and Perplexity.
- AI Search Visibility Tracking
- 5/10
- Keyword & Competitor Data
- 5/10
- Content Optimization & Drafting
- 8/10
- Site Audits & Technical SEO
- 2/10
- Price to Start
- 9/10
- Free Plan & Trial
- 7/10
- Limits & Pricing Clarity
- 6/10
An AI search optimization platform that tracks brand visibility daily across 11 AI platforms and ties it to content projects, page audits, and technical audits.
- AI Search Visibility Tracking
- 9/10
- Keyword & Competitor Data
- 5/10
- Content Optimization & Drafting
- 7/10
- Site Audits & Technical SEO
- 7/10
- Price to Start
- 3/10
- Free Plan & Trial
- 3/10
- Limits & Pricing Clarity
- 6/10
A content-grading platform that finds the questions buyers ask, tracks whether Google, ChatGPT, Gemini, and Claude mention you, and grades drafts as you write.
- AI Search Visibility Tracking
- 7/10
- Keyword & Competitor Data
- 5/10
- Content Optimization & Drafting
- 9/10
- Site Audits & Technical SEO
- 3/10
- Price to Start
- 4/10
- Free Plan & Trial
- 5/10
- Limits & Pricing Clarity
- 5/10
| Rank | Tool | AI Search Visibility Tracking | Keyword & Competitor Data | Content Optimization & Drafting | Site Audits & Technical SEO | Price to Start | Free Plan & Trial | Limits & Pricing Clarity | Score |
|---|---|---|---|---|---|---|---|---|---|
| #1 | SemrushWinner An all-in-one SEO platform that now tracks AI search visibility and brand sentiment alongside keyword research, rank tracking, and site audits. | 9/10 | 10/10 | 7/10 | 9/10 | 5/10 | 6/10 | 6/10 | 52/70 |
| #2 | Ahrefs An SEO toolset built on Ahrefs' own web crawler, with Site Explorer, Keywords Explorer, site audits, and a Brand Radar add-on for AI search visibility. | 8/10 | 10/10 | 6/10 | 9/10 | 5/10 | 8/10 | 5/10 | 51/70 |
| #3 | SE Ranking An SEO platform for agencies and in-house teams that bundles rank tracking, audits, research, and AI search trackers at a lower entry price than Semrush. | 8/10 | 8/10 | 5/10 | 8/10 | 8/10 | 7/10 | 6/10 | 50/70 |
| #4 | Frase A content workflow tool that audits your site, drafts and publishes articles, and tracks AI visibility across up to five AI engines, with opt-in pay-as-you-go overage. | 7/10 | 5/10 | 8/10 | 6/10 | 8/10 | 7/10 | 8/10 | 49/70 |
| #5 | Surfer A content-optimization platform (formerly Surfer SEO, now at surfer.ai) that pairs a live content editor with AI answer tracking across five engines. | 8/10 | 6/10 | 10/10 | 4/10 | 7/10 | 5/10 | 6/10 | 46/70 |
| #6 | NeuronWriter A low-cost content-optimization platform with competitor analysis, an AI writing assistant, and AI visibility monitoring for questions across Google, AI Overviews, ChatGPT, and Perplexity. | 5/10 | 5/10 | 8/10 | 2/10 | 9/10 | 7/10 | 6/10 | 42/70 |
| #7 | Rankability An AI search optimization platform that tracks brand visibility daily across 11 AI platforms and ties it to content projects, page audits, and technical audits. | 9/10 | 5/10 | 7/10 | 7/10 | 3/10 | 3/10 | 6/10 | 40/70 |
| #8 | Clearscope A content-grading platform that finds the questions buyers ask, tracks whether Google, ChatGPT, Gemini, and Claude mention you, and grades drafts as you write. | 7/10 | 5/10 | 9/10 | 3/10 | 4/10 | 5/10 | 5/10 | 38/70 |
Alternatives reviewed
Starting with the top-ranked alternative, then every other option we tested.
Semrush
WinnerAn all-in-one SEO platform that now tracks AI search visibility and brand sentiment alongside keyword research, rank tracking, and site audits.
Strengths
- +The broadest single platform here: keyword research, position tracking, site audit, and AI visibility with sentiment in one login
- +AI prompt tracking is inside the core plans from Starter ($165.17/mo annual) rather than a separate purchase, with 50 prompts a day and MCP access
- +Clear step-up path: 500 keywords on SEO and Starter, 1,500 on Pro+, 5,000+ on Advanced
Weaknesses
- -The entry SEO plan lists no AI prompts, so tracking AI answers means paying at least $165.17 a month billed annually
- -Keyword and website limits climb quickly: 500 tracked keywords on both SEO and Starter
- -SSO, team governance, and audit logs appear only on Enterprise, and extra users cost $45 a month each
Heads up: The prices on the pricing page are the annual-billed monthly rate. Monthly billing costs about 18-21% more, so compare like with like when you set it next to Ahrefs or SE Ranking.
Free is $0 with no card: 1 demo project and 10 reports a day. Semrush also offers a 7-day free trial on paid plans. SEO is $117.33 a month billed annually ($139 monthly) for 5 websites and 500 keywords tracked daily, with no AI prompts. Starter is $165.17 annually ($199 monthly) and adds 50 AI prompts a day, 1 domain for AI brand performance, and MCP access. Pro+ is $248.17 annually ($299 monthly) for 15 websites, 1,500 keywords, and 100 AI prompts a day. Advanced is custom-priced with 40+ websites, 5,000+ keywords, and unlimited daily prompts. Extra users start at $45 a month. Standalone AI Visibility plans sit on a separate pricing tab that we did not price (checked 9 November 2026).
Visit Semrush →
Ahrefs
An SEO toolset built on Ahrefs' own web crawler, with Site Explorer, Keywords Explorer, site audits, and a Brand Radar add-on for AI search visibility.
Strengths
- +The best free tier for site owners: Ahrefs Free audits unlimited verified websites with 170+ technical and on-page checks
- +Deep data on competitors: Site Explorer and Keywords Explorer sit in every paid plan, backed by its own crawler
- +AI tracking is optional and transparent: Brand Radar AI starts at $199 a month and prompt packages list their per-check overage rates
Weaknesses
- -Brand Radar AI is a separate add-on from $199 a month, so full AI tracking costs more than the plan price suggests
- -Only 1 user is included, and extra users cost $40-$80 a month each
- -Lite caps AI prompt checks at 150 a month, and each prompt on each platform in each location uses one check
Heads up: Ahrefs Free only works on websites you own and can verify. To look at a competitor you need a paid plan, and the $29 Starter plan is the cheapest way in.
Ahrefs Free (formerly Webmaster Tools) covers unlimited verified websites with Site Audit (170+ issue checks, 5,000 crawl credits a month per project), Web Analytics, and Site Explorer limited to 1,000 backlinks and keywords. Starter is $29 a month. Lite is $129 a month for 750 tracked keywords, 150 AI prompt checks, 6 months of history, and 100,000 crawl credits. Standard is $249 (2,000 keywords, 300 checks, 500,000 crawl credits) and Advanced is $449 (5,000 keywords, 600 checks, 1.5 million crawl credits). Each includes 1 user; extra users are $40, $60, or $80 a month depending on the plan. Brand Radar AI is an add-on from $199 a month, and custom prompt packages run $50, $100, or $250 a month. Ahrefs says annual billing saves up to 17% (checked 9 November 2026).
Visit Ahrefs →
SE Ranking
An SEO platform for agencies and in-house teams that bundles rank tracking, audits, research, and AI search trackers at a lower entry price than Semrush.
Strengths
- +The lowest entry price of the three full SEO suites: $103.20 a month billed annually against Semrush's $117.33 and Ahrefs' $129
- +Built-in AI trackers for AI Overviews, AI Mode, ChatGPT, and Gemini, with 25 AI prompts a day on Core
- +Unlimited users on every plan and a 14-day trial with no card
Weaknesses
- -Features are tied to tiers rather than sold individually, so the $279 Growth plan is the jump if you need history beyond 6 months
- -Annual plans are billed upfront and cannot be paid monthly without contacting sales
- -Only 25 AI prompts a day on both Core and Growth, and broader AI tracking means the separate SE Visible add-on
Heads up: The pricing page shows two numbers per plan without labeling which is annual. Core is $103.20 on annual billing and $129 on monthly billing; do the same check on Growth before you compare totals.
A 14-day free trial needs no card and includes up to 10 projects, 750 tracked keywords a day, 20 AI prompts a day, and AI competitive research for up to 3 domains. Core is $103.20 a month billed annually ($129 monthly) for 10 projects, 2,000 keywords tracked daily, 250,000 audit pages a month, 25 AI prompts a day across 5 AI engines, and MCP access. Growth is $223.20 annually ($279 monthly) for 30 projects, 5,000 keywords, 2 million audit pages, and all-time history. Users are unlimited on both. SE Visible, a separate AI add-on, starts at $71 a month. The page does not label which price is annual; the 20% annual discount it states matches our reading (checked 9 November 2026).
Visit SE Ranking →
Surfer
A content-optimization platform (formerly Surfer SEO, now at surfer.ai) that pairs a live content editor with AI answer tracking across five engines.
Strengths
- +The strongest writing workflow here: live content editor guidelines, Topical Map, Content Audit, and a re-optimization loop
- +Tracks visibility, mentions, and sentiment across ChatGPT, Gemini, Perplexity, AI Mode, and AI Overviews, with a Mention Gap report
- +Publishes to WordPress and Google Docs from Standard, and offers an MCP server in Claude and ChatGPT
Weaknesses
- -The entry plan (Discovery, $49) tracks no AI prompts, and Standard's 25 prompts are ChatGPT only
- -Not a full SEO suite: no site crawler or backlink index is listed on the pricing page
- -Annual plans are charged upfront for the year, PayPal is not accepted, and support is 24h on weekdays only
Heads up: The headline prices are yearly-billed monthly rates, and the monthly-billed prices are not on the page. Multi-engine AI tracking starts at AI Search Analytics ($82) or Pro ($182), not Standard.
Plans are listed at the yearly-billed monthly rate. Discovery is $49 a month for 120 documents, 10 tracked pages, and 0 AI prompts. Standard is $99 for 360 documents, 50 pages, 3 seats, and 25 AI prompts tracked in ChatGPT only, refreshed weekly. Pro is $182 for 360 documents, 200 pages, 5 seats, and 50 prompts refreshed daily. Peace of Mind is $299 for unlimited documents under a fair-use policy, 500 pages, 10 seats, and 100 prompts. AI Search Analytics is $82 a month for 50 prompts across 5 workspaces and 5 seats. Monthly-billed prices are not shown on the page. Every plan button says Start for Free; trial length is not stated. Annual plans are charged for the full year (checked 9 November 2026).
Visit Surfer →
NeuronWriter
A low-cost content-optimization platform with competitor analysis, an AI writing assistant, and AI visibility monitoring for questions across Google, AI Overviews, ChatGPT, and Perplexity.
Strengths
- +The lowest price here: Bronze is $23 a month, or $230 a year, for content analysis, AI writing, and internal-link suggestions
- +Covers AI visibility monitoring on Google, AI Overviews, AI Mode, ChatGPT, and Perplexity on the lowest tiers
- +Includes unlimited team members, an API, and MCP access from Gold at $69 a month
Weaknesses
- -Hard caps on every plan: only 5 AI-monitored questions and 25 documents on Bronze
- -No site crawler or rank tracking is listed on its pages, so it covers writing, not the full SEO workflow
- -Sharing is read-only on Bronze and Silver, and several integrations, the Content Designer, and plagiarism checks need Gold or higher
Heads up: The free trial uses Gold plan terms, but the advertised price is Bronze. You may find features in the trial that are missing on the plan you buy, and the refund right covers only the first plan purchased within 30 days.
The 7-day free trial runs on Gold plan terms and needs no card. Bronze is $23 a month ($230 a year) for 2 projects, 25 documents, 5 AI-monitored questions, and 15,000 AI credits. Silver is $45 ($450 a year) for 5 projects, 50 documents, and 7 questions. Gold is $69 ($690 a year) for 10 projects, 75 documents, 10 questions, 45,000 credits, unlimited team members, and the Content Designer and API. Platinum is $93 and Diamond $117 a month. Annual billing gives 2 months free. WordPress, Search Console, Shopify, and your own OpenAI key are listed as integrations, with Shopify and the OpenAI key explicitly from Gold (checked 9 November 2026).
Visit NeuronWriter →
Rankability
An AI search optimization platform that tracks brand visibility daily across 11 AI platforms and ties it to content projects, page audits, and technical audits.
Strengths
- +The widest AI-engine coverage: 11 platforms including ChatGPT, Google AI Mode, AI Overviews, Claude, Perplexity, Gemini, Grok, Copilot, and DeepSeek, tracked daily on every tier
- +Search tracking, page audits, technical audits, and content production in one workflow
- +Unlimited users and workspaces, with API and MCP access on every paid plan
Weaknesses
- -The most expensive way to start for a small site: $97 a month with a card-required trial and no free plan
- -Google rankings update weekly and cover the top 30 results, and Starter tracks only 50 keywords
- -Each allowance (AI queries, keywords, Local Pack scans) is separate, and a keyword in another location or language uses another slot
Heads up: Annual plans pay for 12 months of allowance upfront, with no monthly refill and no rollover. Burn through it early and you wait for next year, so a monthly plan is safer for your first quarter.
There is no free plan. A 7-day free trial is available on monthly plans only, needs a card, and bills automatically unless you cancel. Starter is $97 a month ($970 a year) for 20 content projects a month, 100 tracked AI queries, 50 tracked Google keywords, 20 page audits, and 2 technical audits of up to 1,000 pages each. Growth is $297 ($2,970 a year) for 80 projects, 300 queries, and 150 keywords. Pro is $497 ($4,970 a year) for 160 projects, 500 queries, and 250 keywords. Users, workspaces, API, and MCP access are unlimited or included on every paid plan. Annual plans get 12 months of allowance upfront with no rollover (checked 9 November 2026).
Visit Rankability →
Clearscope
A content-grading platform that finds the questions buyers ask, tracks whether Google, ChatGPT, Gemini, and Claude mention you, and grades drafts as you write.
Strengths
- +Unlimited users and projects on every plan, which suits editorial teams that grow
- +Writes to a live content grade in Google Docs, Microsoft Word, and WordPress, with term guidance
- +Tracks mentions of you and competitors across Google, ChatGPT, Gemini, and Claude, with the answers readable
Weaknesses
- -The most expensive entry price here at $129 a month, and no free tier
- -Drafts are capped at 20 a month on both Essentials and Business
- -No site crawler or technical audit is listed, and annual pricing is not published
Heads up: The add-on table gives no units for Drafts and does not say whether a block is billed monthly or once. Ask support what a block costs and whether it renews before you add one.
Clearscope has a 14-day free trial and no free tier. Essentials is $129 a month for 50 tracked queries, 50 pages, 20 monthly Discoveries, and 20 monthly Drafts. Business is $399 a month for 300 tracked queries, 300 pages, 50 Discoveries, 20 Drafts, and a dedicated account manager. Enterprise is custom with SSO and crawler whitelisting. Users and projects are unlimited on every plan. Add-ons: extra Tracked Queries in blocks of 10 ($6.50 on Essentials, $5.50 on Business), Pages in blocks of 100 ($25 or $15), and Drafts in blocks of 10 ($50 or $20). There is no minimum contract on monthly plans; annual prices are not published (checked 9 November 2026).
Visit Clearscope →Feature comparison matrix
Frase included for reference, alongside every alternative.
| Feature | Semrush | Ahrefs | SE Ranking | Frase | Surfer | NeuronWriter | Rankability | Clearscope |
|---|---|---|---|---|---|---|---|---|
| Entry paid price (annual billing) | $117.33/mo (SEO); $139 monthly | $29/mo (Starter); Lite $129/mo | $103.20/mo; $129 monthly | $39/mo; $49 monthly | $49/mo (Discovery) | $23/mo ($230/yr) | $97/mo ($970/yr) | $129/mo (monthly billing) |
| Free plan or trial | Free plan (1 demo project) + 7-day trial | Free for verified sites you own | 14-day trial, no card | 7-day trial, no card | Start for Free (length not stated) | 7-day trial, no card | 7-day trial, card required | 14-day trial |
| AI prompts on cheapest relevant plan | 0 on SEO; 50/day on Starter | 150 checks/mo (Lite) | 25/day (Core) | 20 prompts | 0 on Discovery; 25 on Standard (ChatGPT only) | 5 monitored questions | 100 tracked AI queries | 50 tracked queries |
| AI engines tracked | AI visibility, sentiment, custom prompts | Brand Radar (add-on from $199/mo) | AI Overviews, AI Mode, ChatGPT, Gemini (5 engines) | ChatGPT + Google AI (Starter); up to 5 engines on Scale | ChatGPT, Gemini, Perplexity, AI Mode, AI Overviews | Google, AI Overviews, AI Mode, ChatGPT, Perplexity | 11 platforms, daily | Google, ChatGPT, Gemini, Claude |
| Keyword tracking included | 500 daily (SEO, Starter) | 750 (Lite) | 2,000 daily (Core) | Not stated | Not stated | Not stated | 50 Google keywords, weekly | Not stated |
| Site audit | Yes, AI-ready Site Audit | Yes, 170+ checks (free on verified sites) | 250,000 pages/mo (Core) | 50 audit pages/mo (Starter) | Content audit only | Not stated | 2 audits/mo, up to 1,000 pages each | No site crawl listed |
| Live content editor with scoring | Not stated on pricing page | AI Content Helper (1 free doc/mo) | AI Writer | Yes, with agent drafting | Yes, Content Editor | Yes | Content projects with AI drafts | Yes, live grade |
| Users included | Extra users from $45/mo | 1 (extra $40-$80/mo) | Unlimited | 1 (Starter); extra seats $29/mo | 1-10 seats by plan | Unlimited from Gold | Unlimited | Unlimited |
| Publishing integrations | Not stated on pricing page | Not stated on pricing page | Not stated on pricing page | WordPress, Webflow, Sanity, Wix | WordPress, Google Docs (Standard+) | WordPress, Search Console, Shopify (Gold+) | Search Console, Analytics | Google Docs, Word, WordPress |
| MCP or API access | MCP on Starter; API in Advanced | API and MCP on paid tiers | MCP on Core; API add-on | MCP server and CLI | MCP server; API on Peace of Mind | API and MCP from Gold | API and MCP on all paid plans | Not stated |
Frequently Asked Questions
What's the best alternative to Frase?
Semrush, based on our benchmark - it scored 52/70 against Frase's 49/70 across AI Search Visibility Tracking, Keyword & Competitor Data, Content Optimization & Drafting, Site Audits & Technical SEO, Price to Start, Free Plan & Trial, Limits & Pricing Clarity.
Why do people switch away from Frase?
The 7-day trial runs on Professional-level features with its own caps (5 articles, 50 audit pages, 25 AI prompts, 3 seats), and the agent can auto-publish. Turn auto-publish off before you connect a live site.
Is Semrush cheaper than Frase?
Semrush's Free is $0 with no card: 1 demo project and 10 reports a day. Semrush also offers a 7-day free trial on paid plans. SEO is $117.33 a month billed annually ($139 monthly) for 5 websites and 500 keywords tracked daily, with no AI prompts. Starter is $165.17 annually ($199 monthly) and adds 50 AI prompts a day, 1 domain for AI brand performance, and MCP access. Pro+ is $248.17 annually ($299 monthly) for 15 websites, 1,500 keywords, and 100 AI prompts a day. Advanced is custom-priced with 40+ websites, 5,000+ keywords, and unlimited daily prompts. Extra users start at $45 a month. Standalone AI Visibility plans sit on a separate pricing tab that we did not price (checked 9 November 2026). Frase's pricing: A 7-day free trial needs no card. Starter is $39 a month billed yearly ($49 monthly) for 10 articles, 50 audit pages, 25 AI generations, 1 seat, 1 domain, and 20 AI visibility prompts across ChatGPT and Google AI. Professional is $103 yearly ($129 monthly) for 40 articles, 250 audit pages, 3 seats, 5 domains, and 50 prompts adding Perplexity. Scale is $239 yearly for 100 articles, 1,000 audit pages, 5 seats, 10 domains, and 75 prompts adding Claude and Gemini. Extra seats are $29 a month. Pay-as-you-go overage is off by default: $5 per extra article and $0.25 per extra AI prompt on Professional. Publishing goes to WordPress, Webflow, Sanity, Wix, or FraseCMS (free to 100,000 page views a month) (checked 9 November 2026).
Can I switch from Frase to Semrush without losing my work?
That depends on what each tool lets you export - check the feature comparison matrix on this page for each tool's export and data-portability support before committing to a switch. It's rarely a one-click transplant, so budget time to rebuild anything that doesn't have a direct import path.
About the writer
Chloe Bennett
Senior Content Researcher
Chloe focuses on the audience-specific rankings - reweighting test data for solo founders, agencies, designers, and other buyers with different priorities than the general ranking. She also leads individual tool reviews, digging into pricing structure, feature gaps, and the details that don't show up in a single overall score.
Read more →